Comparison Costs & Delivery times between Ai Avatar Producers vs Traditional Film & Video Producers
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Costs Involved
This page shows how I cost avatar, interactive, and AI-film production — and what similar work would typically cost with traditional film and video producers (Them) or traditional animation studios (Them). Left = Avatarman (Us). Right = Them.
1. Discovery / Pre-Production
Avatarman (Us)
Online, fast, non-refundable
Discovery Day – £495
- Audience / objective review
- 60–90s starter script
- Route chosen (avatar / interactive / text-to-film)
- Production roadmap
Total: £495
Ready for Stage 2.
Time to deliver: 1 day (same week)
Traditional film and video producers (Them)
In-person, multi-day planning
Pre-production workshop – £1,500
- Crew briefing & recce
- Presenter scheduling
- Shot lists, call sheets
Total: £1,800 – £2,200
Includes hotel, subsistence, travel.
Time to deliver: 1–2 weeks
2. Core Avatar Productions
Avatarman (Us)
On top of Discovery (£495)
Standard avatar (90 sec): £450
Extended avatar (up to 3 min): £750
Scenario / training (3–5 scenes): £1,200–£1,600
Extra language: from £150
Typical total: £1,395 – £2,095
£495 + build + captions.
Time to deliver: 2–5 days
Traditional film and video producers (Them)
Filming day + crew + travel
Presenter video (90 sec): £2,500–£3,000
3-min training piece: £3,500–£4,500
3–5 scene training: £6,000–£9,000
Extra language: £800–£1,200
Typical total: £7,000 – £11,000
2 crew days + hotel + subsistence.
Time to deliver: 3–6 weeks
3. Text-to-Film / AI Film Style
Avatarman (Us)
No crew, no hotel
Text-to-film explainer (60s): £350
Avatar + film combo: £550–£750
Case study (3–4 beats): £750–£950
Typical total with Discovery: £1,045 – £1,495
£495 + chosen film option.
Time to deliver: 2–4 days
Traditional film and video producers (Them)
Shoot + B-roll + edit + travel
60s explainer: £3,000–£3,500
Presenter + film: £4,500–£6,000
Case study on site: £5,000–£8,000
Typical total: £6,000 – £9,500
1 shoot day + 2 hotel nights.
Time to deliver: 3–5 weeks
4. Interactive / Knowledge-Base Avatars
Avatarman (Us)
Built in AI platform
Interactive single topic: £450
Multi-topic / branching: £650–£950
Embed / Weebly support: £150
Typical total: £1,095 – £1,545
All remote.
Time to deliver: 3–7 days
Traditional film and video producers (Them)
Film every answer, build site
Simulated Q&A: £10,000+
Branching experience: £12,000–£17,000+
Web embed: £1,000+
Typical total: £13,000 – £17,000+
Multi-day shoot + developer.
Time to deliver: 5–10 weeks
5. LMS Delivery & Support
Avatarman (Us)
Made to update often
LMS / SCORM export: £195
Quick Fix (60 mins): £195
10-hour support block: £995
Typical total: £1,385
Affordable ongoing changes.
Time to deliver: 24–72 hours
Traditional film and video producers (Them)
Every change = new booking
LMS prep: £400–£700
Small change / re-edit: £1,000+
Ongoing support: £5,000+
Typical total: £6,500+
Because crew has to be re-engaged.
Time to deliver: 2–4 weeks
6. Animation vs Avatar-Led Production
Avatarman (Us)
AI avatars + light animation, fast turnaround
- Avatar-led animated story (60–90 sec) — £450–£850
- Blended avatar + animation explainer — £650–£1,200
- Character-led brand / learning piece — £900–£1,500
- Re-voice / re-script existing animation — £95–£195
- Extra language / market — £150 per language
Typical total: £600–£1,500
Remote, reusable, no render or re-shoot delay.
Time to deliver: 2–6 days
Traditional Animation Studios (Them)
Full animation / 3D / render-based workflow
- Animated explainer (60–90 sec) — £3,000–£6,000
- Character animation revision — £800–£1,500 per scene
- Voice localisation / re-dub — £600–£1,000 per version
- Render / compositing days — £400–£700 per day
- Multiple review / sign-off rounds
Typical total: £5,000–£10,000+
Longer pipeline, higher fixed costs.
Time to deliver: 3–6 weeks
Accommodation & Subsistence — Basis for “Them” Costs
These costs explain why the traditional side is higher.
| Item | Typical Cost | Notes |
|---|---|---|
| 3-star hotel (regional UK) | £95–£120 / night / person | London £130–£160 |
| Meals / subsistence | £40–£60 / day / person | Lunch + dinner + soft drinks |
| Mileage | £0.45 / mile | 400 miles ≈ £180 |
| Parking / congestion / tolls | £20–£50 / day | Venue dependent |
| Equipment van / courier | £100–£180 / day | Lights, stands, cameras |
| Crew travel day | £250–£400 / person / day | If day is spent travelling |
Sources & Defensible Assumptions
“Them” figures are based on UK 2024–25 ranges from:
- BECTU ratecards — crew & travel day rates.
- UK corporate / training video agencies — Skeleton, Casual Films, Small Films, Pukka Films.
- ProductionBase / Creativepool / Mandy — small-crew shoot benchmarks.
- HMRC — £0.45/mile and standard subsistence.
- Premier Inn / Travelodge — 3-star UK hotel pricing.
- Animation houses — £3,000–£6,000 per finished minute for character-led animation.
Additional Services — Us vs Them
Pick-and-mix services you can add after Discovery and Stage 2. Same format: left = Avatarman (Us), right = Traditional (Them).
A. Branding & Visual Enhancements
Avatarman (Us)
Fast, on-brand, reusable
- Custom intro / outro animation – £150
- Lower-third name titles – £45–£95
- Logo reveal / sting – £120
- Thumbnail / cover image – £35–£60
- Branded captions – Included
Typical add-on: £200–£350
Applied straight after Stage 2.
Traditional film and video producers (Them)
Motion designer / agency pack
- Custom intro / outro – £600–£900
- Lower-thirds – £250–£350
- Logo reveal – £600–£900
- Thumbnail / artwork – £150–£250
- Caption style setup – £250
Typical add-on: £2,000–£3,000
Often sold as a “design pack”.
B. Voice, Language & Inclusivity
Avatarman (Us)
AI voices & fast multilingual
- Voice change / new narrator – £75–£150
- Extra language version – £150 / language
- Subtitles / SRT / VTT – £35
- Sign-language / accessibility overlay – £120
Typical add-on: £200–£450
Ideal for global teams.
Traditional film and video producers (Them)
Studio + re-recording
- Voice artist + studio – £400–£600
- Extra language (re-VO + captions) – £800–£1,200
- Subtitles – £150–£250
- Signer overlay – £600–£900
Typical add-on: £2,000–£3,500
Each language treated as a new production.
C. Training & Interactivity
Avatarman (Us)
Uses existing avatar / LMS tools
- Knowledge-base avatar (1 topic) – £450
- Branching / multi-topic – £650–£950
- LMS / SCORM export – £195
- Clickable quiz layer – £195
- Gamified leaderboard hook – £250
Typical training add-on: £650–£1,200
Depends on depth of branching.
Traditional film and video producers (Them)
Custom e-learning / microsite
- Video FAQ microsite – £10,000+
- Branching scenario (filmed) – £12,000–£17,000+
- LMS / SCORM export – £400–£700
- Interactive quiz video – £900–£1,200
- Gamification / leaderboard – £1,500–£2,000
Typical training add-on: £14,000–£20,000
Because every branch is filmed separately.
D. Content Refresh & Support
Avatarman (Us)
For “we changed the policy again”
- Quick fix (≤60 mins) – £195
- Policy / paragraph update – £250–£350
- 10-hour support block – £995
- Monthly refresh – from £95
- Archive & re-render – £75
Typical support bundle: £300–£600
Keep training current.
Traditional film and video producers (Them)
Every update is a new booking
- Minor re-edit or re-shoot – £800–£1,200
- Content change day – £1,500+
- Studio retainer – £5,000+
- Monthly tweaks – £600–£800 / month
- File retrieval & re-export – £400+
Typical support bundle: £6,000+
Because studio & crew must be re-engaged.
E. Advanced AI / Integration
Avatarman (Us)
AI-first, no extra filming
- Text-to-Film generation – £350
- Avatar + Text-to-Film hybrid – £550–£750
- Chatbot / AI learning integration – £450
- Analytics / engagement dashboard – £195
- Multi-avatar conversation – £250 per extra avatar
Typical advanced bundle: £1,000–£1,800
Perfect for “show me something clever”.
Traditional film and video producers (Them)
Custom dev / agency pricing
- Film-led equivalent – £3,000–£3,500
- Presenter + film package – £4,000–£6,000
- Chatbot / LMS API integration – £5,000–£8,000
- Reporting / BI setup – £900+
- Extra actor in dialogue – £700–£1,000
Typical advanced bundle: £10,000–£15,000
Because every element is bespoke.
