Why WCAG Matters in Blog Posts — and What You Can Do About It . Published on 1st May 2025 | By David Gay, Avatarman.uk

💡 What Is WCAG? WCAG stands for Web Content Accessibility Guidelines. It’s a global standard designed to make web content — including blog posts like this one — accessible to people with a wide range of disabilities.
That means ensuring your content works for:

• People using screen readers
• Keyboard-only users
• Readers with dyslexia or cognitive differences
• Visitors with visual impairments, colour blindness, or motor challenges

Accessibility isn’t just about compliance. It’s about inclusion.

🧠 Why Blog Accessibility Often Gets Overlooked. Blogs are often created quickly, using themes or CMS templates (like Weebly, WordPress, etc.). Writers focus on message and tone — but forget the experience for people who:

• Can’t see the images
• Can’t click small buttons
• Don’t use a mouse
• Can’t process large blocks of text easily

But think about this:
Your insight could change someone’s day — and they may never get to read it… unless it’s accessible.

✅ 6 Ways to Make Blog Posts WCAG-Compliant
Here’s how we do it at Avatarman.uk, and how you can do it too:

1. Use real headings (H1, H2, H3)
   • Helps screen readers navigate
2. Ensure colour contrast
   • Dark text on a light background is best
3. Add alt text to images
   • Describe visuals so screen readers can interpret them
4. Enable keyboard navigation
   • Test your page with just the Tab key
5. Avoid vague links or buttons
   • Say “Read our accessibility guide” instead of “Click here”
6. Offer a ‘Listen’ button
   • Let people hear your blog — not just read it (like the one at the top of this post)

🎧 Why We Added the “Listen” Option
Not everyone consumes content the same way. Some prefer listening while walking. Others use screen readers daily. Some are simply tired. By adding a
Listen button to our blog, we’re saying:
“You’re welcome here — however you experience the web.”

🚀 WCAG = A Bigger Audience, Better BrandMaking your blog accessible:

• Expands your reach
• Builds trust
• Reflects your values

And here’s the kicker:
Accessible content is usually better for everyone — easier to scan, read, listen to, and share.

🙋 Want Help?
If you’re ready to make your own blog WCAG-compliant — or just curious about how avatars and accessible video can support your message — let’s talk.
📩 Contact us here
🔗 Or connect with me on LinkedIn
➤ At the top of your blog post, simply add this:
🔊 Prefer to listen?
You can use your device’s built-in screen reader to hear this blog post read aloud.
On iPhone or iPad: VoiceOver
On Android: TalkBack
On desktop: try screen reader tools like NVDA or ChromeVox